Question - When following up a press release we received 6 out of office replies, 9 returned emails and 4 people who said they never received anything. What am I doing wrong?

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Great to hear you are following up your press release. The response you describe is usual which is why we encourage following it up in the first place. You never know when people are going to be out of office, change email address, be too busy to read your release etc. which is why it is so valuable to follow it up.

This process allows you to resend your press release to those who have not received it yet for whatever reason and begin building a relationship with the relevant contacts; author to media which is much more valuable then publisher/distributor to media.

It is standard procedure to email out press releases so make sure you resend it to anyone who has asked for it so they can see if they are interested in doing a story on you and/or your book. The more media attention you can get the better but you won’t get it unless firstly they know about your book and secondly you are persistent in your follow up. Keep doing what you are doing and don’t be disheartened as this is the correct approach to take.

Keep me in the loop and let me know of your successes and/or difficulties.

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