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The aim of a bookstore signing is not to sell books but to sign books. What I mean by that is the whole idea is to get your name out there, get stores ordering copies in and get your face familiar with the locals. A bookstore signing is successful even if no books sell. Let me explain.
Q. How many copies of a book do you sign when you go to a book signing?
A. As many copies as the bookstore owner wants you too (eg. aim for half to evey copy in store).
Q. How many books do you sell at a book signing?
A. Unknown as you are not in control of that.
What happens to the copies that don’t sell on the day. They get a sticker stuck on them saying signed by the author and whether you are there or not that generally moves them through the stores very quickly thereafter. Bookstores don’t generally return books after the author has signed them.
For more information on bookstore distribution, check out 'How to Pitch your Book to Distributors' THE BOOK or 'How to Pitch your Book to Distributors' THE DVD.
For more information on any stage of the publishing process check out 'The Publishing Queen Reveals All' Book Series
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